Privacy Policy

Last updated: April 6, 2026

This Privacy Policy describes how Become A Yogi ("we," "us," or "our") collects, uses, and shares information about you when you visit becomeayogi.co, interact with our forms, sign up for our newsletter, register for one of our teacher trainings or retreats, or otherwise engage with us. We have written this policy to be as clear and human as possible — your trust is the foundation of this practice, and we treat your information with the same care we bring to the mat.

1. Who We Are

Become A Yogi is a yoga education and immersive retreat company founded by Jonah Kest, rooted in the three-generation Kest lineage of Ashtanga Vinyasa Yoga. We offer 300-hour Yoga Alliance certified teacher trainings, immersive international retreats, masterclasses, and a global community of practitioners.

Contact for privacy questions: info@becomeayogi.com
Founder: Jonah Kest
Website: becomeayogi.co

2. Information We Collect

2.1 Information You Provide Directly

We collect information you give us when you:

• Sign up for our newsletter — your name, email address, and acceptance of our terms.
• Submit our contact form — your name, email address, an optional region indicator, and the content of your message.
• Register for a training, retreat, or masterclass — booking and payment information processed through our partner platforms (see Section 4).
• Join our community on Skool — the profile information you provide on that platform.
• Communicate with us by email, phone, or social media — the content of those communications.

2.2 Information Collected Automatically

When you visit our website, certain information is collected automatically by us and by the third-party services that power our site:

• Device and connection information: IP address, browser type, operating system, language preference, screen size, and referring URL.
• Usage information: the pages you visit, time spent on each page, links clicked, and the order in which you navigate.
• Local storage: Our interactive globe (powered by Mapbox) stores anonymous usage identifiers in your browser's local storage to enable map functionality.

What we do not currently collect: At the time of this policy's effective date, our website does not use cookies for tracking, advertising, or analytics. We do not currently use Google Analytics, Meta Pixel, or any third-party advertising tracking technology. If we add these in the future, we will update this policy and, where required by law, obtain your consent through a cookie banner before any such tracking begins.

2.3 Information from Third Parties

We may receive information about you from:

• WeTravel — our booking and payment processor for trainings and retreats. WeTravel shares your registration details, payment confirmation status, and trip-related information with us so we can prepare for your arrival.
• SweatPals — our booking platform for masterclasses, which provides similar registration data.
• Social media platforms — if you interact with us on Instagram, YouTube, or other platforms, we may receive limited public profile information from those platforms.

3. How We Use Your Information

We use the information we collect to:

• Provide our services — process your registration for trainings and retreats, send you essential pre-arrival information, and support you throughout your journey with us.
• Communicate with you — respond to your inquiries, send you newsletter content if you have subscribed, and notify you of upcoming programs that may interest you.
• Improve our offerings — understand which content resonates, which programs are in demand, and how to better serve our community.
• Comply with legal obligations — retain records as required by tax law, respond to lawful requests from authorities, and protect against fraud or abuse.
• Protect our rights and the safety of our community — enforce our Terms of Service and prevent misuse of our services.

3.1 Legal Basis (for visitors in the European Economic Area, United Kingdom, and Switzerland)

If you are located in the EEA, UK, or Switzerland, the legal bases on which we process your personal data are:

• Consent — for newsletter subscriptions, where you opt in voluntarily.
• Performance of a contract — to process your training or retreat registration and deliver the services you have purchased.
• Legitimate interests — to operate, improve, and secure our website and services, where these interests are not overridden by your fundamental rights.
• Legal obligation — to comply with tax, accounting, and other applicable laws.

4. How We Share Your Information

We do not sell your personal information. We share information only with the following categories of recipients, and only to the extent necessary for them to perform their function:

4.1 Service Providers

• Webflow (USA) — hosting and content management for our website.
• Bunny.net (Slovenia / EU) — video content delivery for our brand films and retreat videos.
• Mapbox (USA) — the interactive globe on our events page.
• WeTravel (USA) — booking, payment processing, and pre-arrival information for trainings and retreats. Payment information is handled directly by WeTravel under their own terms and privacy policy.
• SweatPals (USA) — booking and payment processing for masterclasses.
• Flodesk (USA) — email marketing platform that delivers our newsletter and announcements.
• Skool (USA) — our community platform where members connect, share, and learn together.
• Slater.app (USA) — custom JavaScript hosting for site interactions.

Each of these providers is contractually bound to handle your information securely and only for the purposes we instruct.

4.2 Legal and Safety Disclosures

We may disclose information when required by law, in response to lawful requests by public authorities (including to meet national security or law enforcement requirements), or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

4.3 Business Transfers

If Become A Yogi is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction. We will notify you (for example, via email and a prominent notice on our website) of any change in ownership or use of your personal information.

5. International Data Transfers

Become A Yogi is based in the United States. If you are located outside the United States, please be aware that information we collect will be transferred to and processed in the United States and in any other country where our service providers operate. The United States may not offer the same level of data protection as the laws of your country. By using our services, you consent to such transfers.

For transfers from the European Economic Area, United Kingdom, or Switzerland to the United States and other countries, we rely on the European Commission's Standard Contractual Clauses or other lawful transfer mechanisms.

6. Your Rights

6.1 Rights for All Users

Regardless of where you live, you may:

• Unsubscribe from our newsletter at any time using the link in any email we send you.
• Contact us at info@becomeayogi.com to ask about, update, or delete your information.

6.2 Additional Rights for Users in the EEA, UK, and Switzerland (GDPR)

You have the right to:

• Access — request a copy of the personal data we hold about you.
• Rectification — ask us to correct inaccurate or incomplete information.
• Erasure — ask us to delete your personal data, subject to certain legal exceptions.
• Restriction of processing — ask us to limit how we use your data.
• Data portability — receive your data in a structured, machine-readable format.
• Object — object to our processing based on legitimate interests.
• Withdraw consent — where we rely on your consent, withdraw it at any time.
• Lodge a complaint with your local data protection authority.

6.3 Additional Rights for California Residents (CCPA / CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, disclose, and sell or share about you.
• Request deletion of your personal information.
• Correct inaccurate personal information.
• Opt out of the sale or sharing of personal information — we do not sell or share personal information for cross-context behavioral advertising.
• Limit the use of sensitive personal information — we do not collect or use sensitive personal information for purposes beyond providing our services.
• Non-discrimination for exercising your rights.

To exercise any of these rights, contact us at info@becomeayogi.com. We may need to verify your identity before responding to your request.

7. How Long We Keep Your Information

We retain your personal information only as long as necessary for the purposes for which it was collected, or as required by law. Specifically:

• Newsletter subscriptions — until you unsubscribe.
• Contact form submissions — up to two years after our last interaction with you.
• Training and retreat registration records — up to seven years after the end of the program, for tax and accounting compliance.
• Community participation data — governed by the platforms where the community lives (Skool).

8. Children's Privacy

Our services are not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

9. Security

We take reasonable technical and organizational measures to protect your information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our website contains links to third-party websites and services (including WeTravel, Skool, social media platforms, and others). We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. If the changes are significant, we will notify you by email or by a prominent notice on our website before the changes take effect. Your continued use of our services after the updated policy becomes effective constitutes your acceptance of the changes.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Email: info@becomeayogi.com
Subject line: Privacy Inquiry

We will respond within a reasonable time and, where required by law, within the timeframes specified by applicable data protection regulations.

Disclaimer for legal review: This Privacy Policy has been drafted as a comprehensive starting point for Become A Yogi based on the actual data flows on our website and our service provider stack. Before publishing publicly, this document should be reviewed by a licensed attorney to confirm compliance with all applicable laws in the jurisdictions where Become A Yogi operates and where its customers reside, and to align with the specific corporate entity, address, and registered name of the business.